Why Driving Miss Daisy
The best of both worlds
Few businesses, and even fewer franchises, can offer both the chance to build a profitable and scalable business in a sector seeing ever-growing demand, and to be a genuine force for good in the community. Driving Miss Daisy is one of them.
A Service Unlike Any Other
Some small, similar services may exist on a very local level, but none with the presence, profile and reputation of Driving Miss Daisy, nor the structure, experience and expertise of a well-established international brand. In any professional, national form, this is a service that doesn’t yet exist in Ireland, offering you a unique opportunity as our partner to meet that need in a way that’s never been done before.
A simple concept, perfectly executed
With almost 20 years of experience and dozens of franchises around the world, Driving Miss Daisy has perfected a number of innovative systems to help the business run efficiently and effectively, including streamlined quotation, booking and invoicing technology.
Multiple income streams and a broad customer base
The service doesn’t just appeal to the elderly or disabled in a community, but to a far broader market: families, people recovering from illness, local charities, community organisations and local authorities among them. That breadth means a robust business that is always in demand, right across society.
How we've prepared for the Irish market
Before we opened this opportunity up to partners in Ireland, we commissioned an extensive Market Entry Study into the Republic – a detailed examination of the opportunity, its potential and the particular character of the market.
That study has included:
Territory mapping
Population and demographic data used to map viable territories right across the Republic.
Demand analysis
Ireland’s ageing population, its care and independent-living trends, and demand forecasts.
The competitive picture
Confirmation that no established competitor offers this service nationally, in any professional form.
Financial modelling
Detailed projections covering the investment required and the returns it can generate over time.
Adapting the model to Ireland
How the service, the brand and the customer experience suit Irish customers and the country’s strong community character.
The regulatory and operating framework
An assessment of the Irish transport and operating landscape.
Launch and growth planning
How a partner would establish the service and build the network across the country.
This is a considered, evidenced opportunity, and we are happy to share further details of our findings with the right candidates.